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Feedback and reviews

Item feedback​

A printed card can carry a code for a specific item, letting a guest leave feedback on that dish. Feedback is anonymous — it is not attached to the guest's identity even if they are signed in and enrolled in loyalty.

That is deliberate. Anonymous feedback about food is more honest than attributed feedback, and the value is in the pattern across many responses rather than in who said what.

Read item feedback in Management, alongside the item's sales. A dish that sells well and reviews badly is a different problem from one that does neither.

Reviews​

A review code takes the guest to your public review page. The right moment for it is on the receipt or the table card — after they have eaten, while they are still there.

What to do with it​

  • Item feedback is a kitchen and menu conversation. Look at it when deciding what to keep on the menu.
  • Reviews are a marketing and service conversation.

Do not collapse them into one number. They measure different things.